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Pigeon House Creek

School directed branding, interactive and service design project; a two-week intensive design foray, responding to local contexts as opportunities for quick ideational studies exploring branding, service design, and interaction propositions – real or speculative.

In my team of six, we were given Pigeon House Creek Branch, which is one of Raleigh’s most polluted waterways Pigeon House Branch originates near Cameron Village and runs downtown. The creek has gone predominantly unknown and unseen because most of the downtown portion of this creek has been culverted into pipes and tunneled underground.


We were tasked with designing interventions for Pigeon House Branch Creek covering branding, interactive, and service design. We framed the project around the assumption that Pigeon House Branch has been daylighted, revitalized, and become a neighborhood escape from the city life. The campaign came to be called Oak City Outdoors, which we placed under the umbrella of the Pigeon House Creek brand. We then created an even larger umbrella brand called Flow Raleigh, which encompasses Pigeon House Creek along with the three other major creeks in Raleigh.


Although the branding itself was a collaborative effort, once we had a system we were given different responsibilities, and my contribution was the Oak City Outdoors interactive mobile application.